As part of the New Now project, I took on the very official and definitely legally-binding role of "chief visual officer"; essentially being in charge of the look of the project, both on camera and off. I've always been fascinated by the elasticity of branding and wanted the project to be defined by one single house style; if the bands we were hoping to showcase would be diverse in genre and styles, we should be able to shift with them and their aesthetics.
Below are a number of designs used in the promotion of the first gig, as well as other mockups for potential future episodes and gigs (which have yet to come to pass).
